5 Fundamental Twitter Tips

For some, tweeting is a language of love — others may associate it with another 4 letter word (insert word here: _______). Despite your take on it, Twitter can be a great marketing tool. When it comes to being a successful tweeter, fundamentals matter. Like Jim Rohn said, “success is the natural consequence of consistently applying the basic fundamentals.” Here are 5 to keep in mind:

1. Tweet every day. When you are building your following you will want to post frequently. Based on our experience, we have seen substantial profile growth when we tweet between 7 and 15 times per day. Of course, monitor those tweets and respond to your followers when appropriate.
2. Be consistent. There is value in persistency, especially on social media. Building a following is not something that is going to happen overnight. However, if you consistently share good content over the long term, you will eventually gain momentum and grow your base.
3. Share content from others. Don’t be afraid to share content from other publishers that you think may be beneficial to your readers. This shows your followers that your ultimate goal is to provide them with the best information, whether it comes from you or someone else. This is also a great way to establish relationships with others in your space.
4. Start a conversation. This is social media. Tweet questions and ask for feedback. Try to start conversations. This is why companies use social media, and you’ll be surprised at the sheer amount of information you can get from your followers just by asking. Then, monitor the tweet and respond when you can.
5. The more the better. Hashtags (like #business, #smallbiz, #entrepreneur, #etc) will drop your tweets into larger conversations with others who are using the same hashtags. How do you know what hashtags are popular? Use hashtags.org (it’s free) to monitor how often a hashtag is being used and when it is being used the most. Also, monitor your timeline and the trending topics and join in on relevant conversations.