The 4 Types of Sales Objections


What are the reasons that people buy? Why would they buy your product or service and say no to another?

There are a lot of ways that people can say no, but when you really look at it, there are only 4 types of sales objections. They are: no need, no hurry, no money, or no confidence. Why is this important? Because if you know your product or service inside and out, you can prepare to answer those objections before they’re said.

Your prospects may say it in many different ways, but if you can respond to the four types of objections, you can be more effective in selling.

Nick explains further in this 4 minute video:

Related: Nurture Your Leads

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Nick Serba

Nick Serba

Nick Serba has enjoyed a successful career spanning 30 years in Sales, Sales Training, Sales Leadership Training, and Sales Management. Some of his experiences include working as a General Manager with New York Life, operating numerous entrepreneurial businesses, and, for the last 20 years, serving as a Regional Vice President for LegalShield.