The Problem with Fine

When a customer tells you that their experience was “fine,” what does that mean? Oftentimes, “fine” doesn’t really mean fine! When you hear someone say things are fine, it’s time to dig deeper to understand how the customer really feels. Because in customer service, fine often means okay at best—average, unimpressive. You might not be doing anything egregiously wrong, but it could mean that you’re missing out on doing something right, too.

Learn more by watching this video!

Shep Hyken

About Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to