Finding the Right Co-Founder

Finding the right co-founder for a business is critical; going it alone in the business world is extremely difficult. TJ Muehleman and Jared Malan are the co-founders of We&Co, and shared their past and current experiences with co-founders. Being great friends with someone is not enough to make someone a great co-founder. There is a lot of art to finding the right co-founder, but it has to start with knowing yourself. You have to know your own strengths and weaknesses, your own skill-set, and then find someone who provides balance. Look for someone who offsets your negatives—and do that by really getting to know yourself and your potential partner—what they are good at, and what you’re good at. Beyond complementary skill-sets, look for someone with good communication. Your co-founder needs to be someone reasonable who communicates well when you encounter challenges—so you can overcome them.

Check back next Monday for the next video in our series with We&Co, “Finding the Pain Point.” If you can’t wait, you can see it now by visiting our YouTube channel. We’d love it if you’d subscribe, too!