Finding Customers

March 17, 2014 // Dan Fontaine

The first step in the search for your next customer involves understanding who your ideal customer is. Look to understand their pains and their problems, then make sure you understand exactly how your solution will meet their needs—then you’ll be able to find the right customers. TJ Muehleman and Jared Malan of We&Co focused on smaller, independent restaurants. To find customers they went to places like Craigslist, CareerBuilder and other sites that are highly-trafficked by their ideal customers. End lesson? Go to your customers and talk to them in a way that they will understand.

Dan Fontaine

Dan Fontaine is the Director of Video Production at Tarkenton Companies and for 4P Productions, directing creative strategy sessions, script writing, and both studio and live shoots. Prior to joining Tarkenton Companies, Dan studied video editing at New York University and worked on projects for The Science Channel, U.S. Soccer, Coca-Cola, and more. With extensive experience in video production, post-production, and web distribution, Dan can help answer any video-related questions you may have.