Business Mentoring Series — The Importance of ‘Why’ with Doug Haugh


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On last week’s episode of the Business Mentoring Show, Doug talked about business problem solving, explaining how his background in engineering helps him approach and address problems for his customers, employees and organization as a whole. This week, Doug and Fran discuss the importance of finding a “why” in your work. Full episode airs this Thursday night at 8:30 pm ET.

Connecting Your Personal Mission to Your Business

Do you know what makes you happy? Like the saying of Socrates, “Know thyself,” it is important to understand what really drives and motivates you.

Related Video: Focus on Helping Others

When was the last time you were joyously happy? Identify what made that happen, and then pursue that, which will lead to good things, says Doug Haugh. Many people have never really thought about it—and the initial instinctive answers are often incorrect. It’s not “making money” or “being successful.” For most people, the answers are often things like “a meaningful relationship with a spouse,” “the relationship with my children,” and “finding meaning in what I do.”

As a leader, your job is to help people figure out what their personal mission is, and then connect that to the company’s mission.

In this session, you’ll learn:

  • How to build a business around purpose
  • Why good people need a strong framework to guide behavior
  • How to focus on creating opportunity and value

See a preview of this week’s episode below:

Members can see the full episode Thursday night at 8:30 pm ET.

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Edwin Bevens

Edwin Bevens is the Head Writer and Editor for Tarkenton Companies, and the Editor of With a background in journalism and publishing, Edwin received a 2008 South Carolina Press Association Award for reporting. Developing, producing, and maintaining content across multiple websites, Edwin focuses on helping small business owners find the right match of voice, audience, and medium for every message.