Business Mentoring Series — In Pursuit of Relevance with Doug Haugh


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Last week on the Business Mentoring Show, Fran and Doug discussed the importance of your ‘why’ in your business. This week, they look at the constant battle to stay relevant.

The Never-Ending Pursuit of Relevance

Relevance is a never-ending pursuit.

No matter how much you grow, it’s always hard to grow more. You have to be willing to change, looking to move on to what’s next, and finding ways to stay relevant not only to your customers, but to your entire ecosystem of employees, partners, suppliers, and more.

The key to doing that, says Doug Haugh, is focusing on your core values. With the right focus at the center, the rest is more likely to fall into place without getting stuck doing things that are no longer relevant, or missing out on opportunities to achieve that core mission more effectively.

Related: Business Mentoring Series — Solving Problems with Doug Haugh

In this session, you’ll learn:

  • How to focus on seeing your customers, partners, and employees as fellow people
  • Why you should understand the perspective of other people to do business with
  • When to compromise, and when to stand fast to core principles

See a one-minute preview below:

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Edwin Bevens

Edwin Bevens is the Head Writer and Editor for Tarkenton Companies, and the Editor of With a background in journalism and publishing, Edwin received a 2008 South Carolina Press Association Award for reporting. Developing, producing, and maintaining content across multiple websites, Edwin focuses on helping small business owners find the right match of voice, audience, and medium for every message.