Business Mentoring Preview: Value the Customer and Your Community

Jonathan Pascual Business Mentoring

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Getting a start in the coffee industry as an employee for a larger company helped Jonathan Pascual learn the mind of the customer, and better appreciate the importance of understanding every aspect of the customer experience. It gave him an opportunity to think about ways to elevate that experience and impact people’s lives in just the few minutes they were in the shop. Jonathan also experienced firsthand the challenge of staying relevant in a constantly evolving marketplace. A business cannot remain stagnant, no matter how large and successful it is. Getting feedback from customers about new ideas and trying and testing new programs is a never-ending process.

Once he got the opportunity to start working on building his own coffee shop, Jonathan looked for ways to build a business that fit his purpose, which is making connections with people and building a community. First as a manager and acting owner at other people’s shops and then jumping in as full owner himself, Jonathan not only built a coffee shop, but looked for a complementary business that would help foster that community spirit. The result was Taproom Coffee, a neighborhood coffee shop with beer openings that helps it to stay open and profitable all day long.

“This is a neighborhood coffee shop,” Jonathan says. “You hang out with people and have conversations, and that same thing can be there with beer in your hand. A lot of people love the coffee shop environment, but they don’t always want coffee. They can use this place.”

In this session, you’ll learn:

  • How to understand the customer experience
  • How to build a spirit of community
  • How to evolve to meet customer needs
  • How to maximize space with complementary ideas

See a one-minute preview below:

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Edwin Bevens

Edwin Bevens

Edwin Bevens is the Head Writer and Editor for Tarkenton Companies, and the Editor of With a background in journalism and publishing, Edwin received a 2008 South Carolina Press Association Award for reporting. Developing, producing, and maintaining content across multiple websites, Edwin focuses on helping small business owners find the right match of voice, audience, and medium for every message.