Best of Business Mentoring: Launching a Successful Startup with Jonathan Pascual
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Continuing our look at the best Business Mentoring series of the year, we’re looking at June’s series with Fran Tarkenton and Jonathan Pascual, the founder of Taproom Coffee in Atlanta, Georgia. Over the course of four mentoring sessions, Jonathan tells the story of how he got his business off the ground, and offers advice for entrepreneurs looking to build a startup with limited resources.
Session 1: Learn Your Business First
If you have an idea for a business in an unfamiliar industry, take the time to learn the ropes in whatever way you can. With thorough preparation and insights derived from practical experience, you give yourself the best chance to succeed.
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Session 2: Value the Customer and Your Community
No business can remain stagnant and succeed, no matter how large it is. Getting feedback from customers about new ideas and trying and testing new programs is a never-ending process.
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Session 3: Making a Profit Takes Time
Businesses almost never make a profit right away. It takes time. With a young company, it’s important to have realistic expectations based on research and experience, to keep the business on track.
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Session 4: Creating a Successful Kickstarter Campaign
Early in the startup stage, Jonathan Pascual knew he would be short of funds to open the doors. To help get things started, he turned to a Kickstarter campaign—and raised more money than he ever expected.
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