What is this “Digital Marketing Dashboard,” Anyway?

September 24, 2015 // Rachel Baker
What Is This Digital Marketing Dashboard

The Digital Marketing Dashboard is the first thing you see when you log in as a member, and even tells you you’re boring if you don’t proceed to learn about it. So what is the big deal with this “dashboard” anyway? Well, first see if you answer “yes” to any of the following questions:

  • Do you have a Facebook or Twitter page for your business?
  • What about LinkedIn?
  • Do you have a website for your business?
  • Are you tracking its performance using Google Analytics?
  • Do you follow or actively read blogs?

If you answered “yes” to any of these questions, our GoSmallBiz Dashboard can make your life much easier!

The Digital Marketing Dashboard has a wide range of widgets you can add, including:

  • Facebook Widget: View key performance indicators about your Business Facebook page. View page likes, and see the progression of likes over time. You can post directly to your business page from the dashboard, and track information about the last 5 posts on your page, such as likes, clicks, and total reach.
  • Twitter Widget: Track key performance indicators on your business Twitter page. See who’s following you on Twitter, and measure the engagement of your tweets. You can also tweet directly to you followers from the dashboard.
  • LinkedIn Widget: Post directly to your LinkedIn profile.
  • RSS Feed: Easily stay informed by viewing the latest content from the sites you are most interested in. See blog entries, news headlines, and audio and video content.
  • Google Analytics: Track your website’s performance, including the number of visits, unique visitors, new visits, total page views, pages viewed per visits, bounce rate, and keywords. Google Analytics is free and included in the GoSmallBiz Website Builder!

You can also customize the background color and even add your local weather and time. Log in and check your stats daily to make more informed decisions about your business and maximize the return on your investment all in one centralized location.

DMD

Need help setting up your own custom dashboard? Click here for additional information, including video tutorials for each widget.

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Rachel Baker

Rachel Baker is the Customer Service Manager and Product Specialist for GoSmallBiz.com, and has been part of the GoSmallBiz team since 2011. Rachel’s experience in customer service, sales, and software support and training helps her understand the needs of GoSmallBiz members and build personal relationships with customers while analyzing problems and creating the solutions they need to run their businesses more effectively.