Episode 2: Gen Y Employees and Customers

In today’s episode, Will Adams of GoSmallBiz chats with author and learning and innovation expert Whitney Wrona about her research into Generation Y—also known as Millennials—in the workforce. Whitney shares what she’s learned about how business owners can be better prepared to understand, engage with and attract “Millennial” employees and customers. You can learn find Whitney’s book R U Ready 4 Y?: The Business Leader’s Guide to an Emergent Generation of Millennials in the Workforce on Amazon.

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GoSmallBiz.com offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of GoSmallBiz.com is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.