Episode 2: Gen Y Employees and Customers
In today’s episode, Will Adams of GoSmallBiz chats with author and learning and innovation expert Whitney Wrona about her research into Generation Y—also known as Millennials—in the workforce. Whitney shares what she’s learned about how business owners can be better prepared to understand, engage with and attract “Millennial” employees and customers. You can learn find Whitney’s book R U Ready 4 Y?: The Business Leader’s Guide to an Emergent Generation of Millennials in the Workforce on Amazon.