Episode 1: Create a Memorable Customer Experience

GSB Product Update

In this episode, our interviews focus on how to create amazing and memorable customer experiences that will increase loyalty, retention, ROI, and acquisition. First, Shep Hyken talks about how to create an amazing customer service mindset in your business, and then John Ruhlin talks about his secrets to giving gifts to clients and prospects that will demonstrate the value of the relationship and help you create raving fans and brand evangelists among your customer base.


2:10 – Interview 1 – Shep Hyken, NYT & WSJ Bestselling Author and Customer Service Expert

Connect with Shep at www.hyken.com or find his latest book, Be Amazing or Go Home on Amazon. Visit www.ShepardVirtualTraining.com and use coupon code ‘SmallBiz’ at checkout for 50% off any order.


34:35 – Interview 2 – John Ruhlin, Founder, The Ruhlin Group, author of Giftology and Corporate Gifting Expert

Visit www.TheGiversEdge.com to download John’s free “10 Worst Gifts to Avoid Giving,” and find Giftology on Amazon.



GoSmallBiz.com offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of GoSmallBiz.com is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.