What Word Describes Your Business?

What Word Describes Your Business?

I’ve often noted that changing vocabulary can help shift an attitude and even a company’s culture. But some companies have taken it to the next level, and are inventing words that emphasize who they are to their customers. Think Southwest Airlines and “Transfarency.” Or Volkswagen’s “fahrvergnugen.” If you’re looking for the perfect word to describe your business, think of an interesting, fun way to describe what you do and what you want your customers to experience.

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About the author

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.

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