For Jonathan Pascual, owner of Kirkwood’s Taproom Coffee, customers come from a variety of sources. “Location is key,” he says. So, when deciding where to set up shop Jonathan looked for a busy street in a good area of town. Once Jonathan found his location, he set to work building the reputation of Taproom in the local community.
Along with word of mouth advertising, Jonathan used social media—in particular Facebook, Instagram and Twitter—to establish Taproom as a destination for someone who is seeking a great cup of coffee or a great craft beer.
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Here’s how he did it:
Check back next week. We’ll have more from Jonathan.