Discounts are a popular way to bring in new customers, giving them an opportunity to try out your products or services at a lower price. But while that is a pure win for the customer, it can be a little more complicated as a business owner. Are you discounting so much that you can no longer making a profit? Are your discounts all being claimed by existing customers, with no impact on new business? A careful strategy will help you to offer great discounts while maximizing the benefits to your business.
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