GSB TV: Direct Mail is Not Dead!

Direct Mail is Not Dead

Contrary to what you may have heard, direct mail is not dead as a marketing tool! In this session of the GSB TV Sales & Marketing Show, Chris Barnes talks about this tried-and-true marketing method, and discusses some of the reasons why it is still a viable strategy even in the 21st century, when everyone else is talking about digital marketing, social media, email, and other high-tech approaches.

In this session, you’ll learn:

  • Why tangibility is so valuable
  • How to use the versatility of direct mail
  • Tools for creating and executing campaigns

Watch the full session below!

Come back next time for more GSB TV!

GoSmallBiz

GoSmallBiz

GoSmallBiz.com offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of GoSmallBiz.com is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations.