Contrary to what you may have heard, direct mail is not dead as a marketing tool! In this session of the GSB TV Sales & Marketing Show, Chris Barnes talks about this tried-and-true marketing method, and discusses some of the reasons why it is still a viable strategy even in the 21st century, when everyone else is talking about digital marketing, social media, email, and other high-tech approaches.
In this session, you’ll learn:
- Why tangibility is so valuable
- How to use the versatility of direct mail
- Tools for creating and executing campaigns
Watch the full session below!
Come back next time for more GSB TV!