Videos
Small Biz Stories: Can Entrepreneurship Be Taught?
There are many different paths to becoming an entrepreneur, and the question of whether you can teach someone to become one is an important question for encouraging the growth and spread of entrepreneurship. Simms Jenkins of BrightWave Marketing says that he wasn’t a born entrepreneur. “I know in my case, certainly, the skills have been…
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Small Biz Stories: The Evolution of a Brand
Brands don’t stay the same. They change and evolve over time, responding to both external and internal factors. Simms Jenkins of BrightWave Marketing says that his brand has been influenced by many of his team members, and evolved in very positive ways. “I’ve certainly been influenced a lot on our brand by our Creative Director…
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Small Biz Stories: Branding for B2B Business
If you think branding isn’t important for a B2B business, think again. In the past, a lot of B2B marketers didn’t pay as much attention to branding, but in today’s market where it’s easy for people to find you—and your competitors—branding is an essential way to capitalize on people’s attention and generate more business. “I…
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Small Biz Stories: Who and When to Hire
The hiring process, knowing who to hire and when to hire, is different for every business. Simms Jenkins of BrightWave Marketing says that while experience has helped him get better at identifying who to hire, knowing when to hire someone is still one of the biggest challenges he faces. For some businesses, the question of…
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Small Biz Stories: Milestones of a Growing Business
As human beings, we have a tendency to look for milestones, progress points we can mark and celebrate when we reach them. Business is no different. Simms Jenkins of BrightWave Marketing says that there are a lot of important milestones for entrepreneurs. Perhaps the first milestone is getting the first client or customer. “You realize,…
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Small Biz Stories: Learning What NOT to Do, with Simms Jenkins
Working for a series of startups during the dot-com era, Simms Jenkins learned a lot about what not to do, lessons that have helped him make BrightWave Marketing more successful. “I’m not a huge risk taker, but the dot-com experience helped firm up a lot of my business beliefs and compass,” he says. “The dot-com…
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Small Biz Stories: How to Find New Business
Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and measuring those new customers. “The best way of attracting clients since Day 1 has always been word of mouth and referrals,” he says. “That’s…
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Small Business Stories: Simms Jenkins, the Accidental Entrepreneur
Not every entrepreneur starts out expecting to be an entrepreneur. Simms Jenkins is the founder and CEO of BrightWave Marketing for 12 and a half years now, but says, “I’m one of the more accidental entrepreneurs.” Simms got his start as a young professional thriving in a job for Cox during the dot-com boom. But…
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Small Business Stories: Geoff Wilson on a Passion for Growth
If you ask people what you need to succeed in business, you’ll hear a lot of talk about passion. You need to be passionate about your business, you need to love what you do, and so something you love. But Geoff Wilson of 352 Inc. says that’s close, but not exactly right. “If you really…
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Geoff Wilson: Finding New Customers
A steady flow of new customers is vital for any business. Geoff Wilson of 352 Inc. calls them the “lifeblood” of any business. “You can’t be successful in business without having a mechanism for finding new customers,” he says. Getting new customers goes down two paths: you finding new customers and them finding you. Geoff…
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