Technology
Google Analytics 101: 3 Sources of Website Traffic
Knowing your customer is an important part of successful marketing. To this end, Google Analytics is an incredibly powerful tool for business owners. This free tool from Google provides business owners with information on the people who visit their websites. However, if you don’t know where to look or understand what you’re looking at, then…
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Consultant’s Corner: Increasing Website Traffic
Question: What are some ways I can increase traffic to my website? Some business owners elect to implement search engine optimization (SEO) methods themselves; however, higher search engine rankings take time to develop and there is no technique that will produce quick results. Google, Bing, and other search engines have varying selection criteria and will…
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Is Your Password On This List?
We found some interesting reading recently – The 25 Worst Passwords of 2013. The top 10 most commonly used passwords from 2013 are listed below- did yours make the list? The top 10 most commonly used passwords in 2013 were… 123456 password 12345678 qwerty abc123 123456789 111111 1234567 iloveyou adobe123 Hopefully you didn’t just stop…
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3 Ways to Protect Your Business Resources
What is the password to your website hosting account? Where is your domain name registration managed? Where do you go to create a new email account with your domain? Who has administrative access to your blog? If you are running a business and don’t know the answers (or how to find the answers) to these…
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How to Choose a Mobile Payment Provider
Over the past two weeks, we’ve looked at benefits of mobile payment systems for businesses and the advantages they provide to consumers. Now it’s time to decide: what are the factors you need to consider when you’re looking at different mPOS providers? Types of Providers While different mobile payment systems have popped up all over…
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Is Bitcoin the Currency of the Future?
I don’t know whether or not Bitcoin will ultimately be successful, but there is most certainly a future market for cryptocurrencies on the whole. Just last December, someone used this option to buy a $103,000 top of the line Tesla for a mere 91.4 Bitcoins. Admittedly, like most people, I was originally skeptical around the…
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Good News: Customers Love Mobile Payments, Too
Last week, we looked at some of the benefits businesses get from accepting mobile payments with a Mobile Point of Sale system. But the business isn’t the only party to consider; what about the customer? If the customer doesn’t like something, then it doesn’t matter how much you love it. The customer is king. Here’s…
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4 Free Social Media Listening Tools Every Small Business Should Be Using
I think most business owners have grasped the importance of having some presence on social media; but now the question becomes what to do with it. It’s great that you’re there; but if you aren’t putting it to productive use, you’re really just making noise. An often-overlooked, yet important use of social media is listening.…
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Twitter Testing ‘Buy Now’ Button
In a continuing effort to show real marketing value, Twitter announced Monday that they are testing a “Buy Now” button with a few select retailers in the United States. This new option will allow Twitter users to purchase a product without ever leaving Twitter. Currently, this functionality has only been rolled out to a few…
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Free Google Chrome Add-On Lets You Track Email Opens
Do you use Gmail, Apple Mail, or Outlook to communicate with your customers and prospects? If so, you’ll want to check this out. HubSpot, a leading internet marketing firm, has a great add-on for the Google Chrome browser called Signals. After installing Signals, you will be notified whenever someone opens an email you send from…
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