Sales Tip: Feel, Felt, Found

There are certain things that successful salespeople do that unsuccessful salespeople do not do. One of the things that a good salesperson does is control the conversation. They don’t worry about what they have to say next; instead, they focus on what their prospects are saying. Having patterns in mind to help you formulate a […]

read more

Why Giving is More Powerful Than Getting

It’s not about you. That’s the secret that every person needs to learn in business—it’s not about you. It’s about helping others, about putting what other people need ahead of what you want. The secret to business is providing value to your customers, not looking for ways to make money for yourself. To provide value […]

read more

Midweek Reading: Subscriptions, Student Debt, and Side Businesses

The “subscription box” model is exploding, with thousands of entrepreneurs shipping out boxes every month filled with curated items fitting a particular category or theme. The New York Times examines the trend, and why so many small businesses are jumping at the opportunity. For entrepreneurs who still have a day job, it can often feel […]

read more

What is a Sales Alliance And How Can It Help You?

Marketing and advertising is one of the biggest expenses facing a small business. How do you bring in new customers, build goodwill with them and develop their consumer loyalty? Many marketing strategies are vast in scope, reaching huge numbers of people who have no interest in the business or its products; only a small percentage […]

read more

The 6 C’s of Relevant Benefits

No matter what business you’re in, the way to succeed and get more customers is by providing great value. Consumers have to look at your product or service and decide that what you’re offering is worth paying you for it. If something doesn’t provide value, then customers won’t waste money on it. Sure, you might […]

read more

Chargebacks Defined

A chargeback is a credit card processed sales transaction that occurs when your customer disputes the transaction or when you fail to follow proper credit card acceptance and authorization procedures. The result of a chargeback is a reversal of the transaction, the withdrawal of funds from your merchant account and a deposit of the funds […]

read more

Advertising Mistakes: Ads to Avoid

Are you making mistakes in your advertising? Advertising is a key weapon in your quest to win one more customer. But one of the first lessons you’ll learn when you begin advertising is that not all ads are created equal, and they can cause you harm if not used properly. What are the biggest advertising […]

read more

Nurture Your Leads

A business doesn’t exist until someone sells something. And sustainable sales can’t happen without a qualified lead. Generating and nurturing sales leads are the lifeblood of every company. As a small business, marketing dollars can be scarce. And when you spend those dollars to acquire new leads, it’s vital that you convert a high percentage […]

read more