Sales Strategy: Selling What Something Does

People don’t like to be sold, but they do like to buy. They like to be helped. They want their situation to be improved. They want their pains to be alleviated. They want to save time. They want to save money. But here’s a little secret — no one gets up in the morning thinking […]

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Starting a Marketing Campaign

A marketing campaign can be overwhelming for a new business. Where do you even begin? It’s important to get your name out there, but with so many things going on in your business and a steady barrage of information, it’s easy to get lost. It’s important to focus on the areas that will get you […]

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Charging Customers for Loyalty

Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include: Loyalty programs– Some companies offer loyalty programs that keep […]

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Enlist Vendors for Marketing Help

As a small business owner, you’re always looking for an edge. When it comes to marketing, you look for efficiency and effectiveness – whatever will bring you the highest return on investment. There’s one area where many businesses don’t think to look, though: vendors. Getting marketing help from your vendors can dramatically help your business […]

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LIVE Webcast: How to Make Millions in Business

I hope you’ll join me tomorrow, Wednesday, October 21, at 2:00 pm ET for a special LIVE webcast I’m doing with the great entrepreneur and New York Times bestselling author Grant Cardone, titled, “How to Make Millions in Business.” (UPDATE: If you missed the live session, don’t worry! You can purchase the webcast and watch […]

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Get This eBook to Make More Money in Your Business

In order to really have a business, you have to have a customer. You have to have sales. Without that, it’s just an idea—and one that you might have to give up soon because you’re not bringing in any revenue. I believe that the mission of business is to help people. Sales and revenue are a byproduct […]

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Unique Selling Propositions

When you start your business, you will probably be competing with a number of other companies. Why should customers come to you instead of them? The trick to setting your business apart is creating a Unique Selling Proposition. The Unique Selling Proposition, or USP, informs your entire marketing and operational strategy, and is key to […]

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