Over Yvonne Tocquigny’s 35 years in the advertising industry, technology has changed everything. Today, Tocquigny specializes in digital marketing, an arena that didn’t even exist when the business began. Three of the most important functions in digital marketing are branding, helping a company form its image; customer acquisition; and customer retention. New technologies and platforms…

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Sometimes an entrepreneur starts a business by choice. Sometimes it is by necessity. For Yvonne Tocquigny it was the latter. In 1980, she moved to Austin, Texas, then a small town, and had a job at a small agency. When she came back from a trip, the agency had folded, and with the economy in…

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TJ Muehleman of Standard Code and We&Co equates culture with empowerment. What does that mean? As a leader, he wants to build a culture where everyone has the latitude—and the necessary tools—to take action and solve problems. While many think of ping-pong tables and beer in the fridge as examples of culture, TJ sees it…

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When you start a business, you are sure to get a lot of feedback coming from a lot of different directions, all giving you advice on what you should do next. You are pulled in a dozen different directions, and many small business owners are paralyzed by this overabundance of inconsistent feedback. What you need…

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You never know what idea is going to work out, says TJ Muehleman of Standard Code and We&Co. As a result, it’s important to keep trying things and embracing failure. Many entrepreneurs are excited to start out and jump in the entrepreneurial waters for a few months—but as soon as they hit their first storm,…

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Raising money for your business can become a full-time job. Just ask TJ Muehleman, the co-founder of Standard Code and We&Co. Along with his co-founder Jared Malan, TJ started We&Co several years ago, based on his passion for the hospitality industry. To grow the business, they decided to raise money. “We called every wealthy person…

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Curiosity is one of the most overlooked ingredients in success. Asking questions of smart, successful people and getting to hear their thoughts on important topics, and learning to understand how they think and why, gives a new perspective and generates creative thinking. Joan Kingsley, author of The Fear-free Organization, says it does more than that.…

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Even leaders who appreciate the importance of culture and team often struggle when the problem behavior is coming from a top performer. But Joan Kingsley, author of The Fear-free Organization, discusses how, even when it’s a superstar, there must be zero tolerance for toxic actions like bullying and other abusive behavior. Letting the high performer…

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A team is more than just a collection of people. Every team is composed of a diverse group of individuals who are good at different things, with different personalities, different skills, and different ways of thinking. Joan Kingsley, the author of The Fear-free Organization, says that organizations need to do a better job of seeing…

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