Sam Nebel and Charlie Siciak of Goodwipes discovered their entrepreneurial passion in college, while working and taking entrepreneurship classes. But the most important lesson came from their real life experiences working outside the classroom: that to have a business you have to make connections with people and sell. Many people are uncomfortable with selling, but…

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As we close in on the New Year, we’re taking a look back at GoSmallBiz’s top posts in 2015. Today we look at this year in business mentoring, with 10 different guests talking with Fran about all different topics for small business owners. Go back and catch up on any sessions you missed, and review…

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Understanding generational knowledge helps business owners reach out to different audiences and motivate their teams more effectively, says Ann Fishman, author of Marketing to the Millennial Woman. When dealing with Millennials specifically, she says, it’s important for business owners to recognize their lack of privacy and discretion. Millennials live in a water cooler world, and…

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Every generation responds to different marketing messages, due to the differences in their life experiences and outlook. Ann Fishman, the author of Marketing to the Millennial Woman, says that one of the most important things to do for reaching younger generations today is to support local athletic teams, as Millennials are more focused on team…

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There are nearly 80 million Millennials in the United States. That’s more than the total population of the United Kingdom, France, Italy, or Spain. According to Ann Fishman, the author of Marketing to the Millennial Woman, this generation is going to change the world, so businesses need to understand them. Each generation develops characteristics based…

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Every business person gets knocked down and fails. When that happens, you have to get up. That message of hard work can be discouraging for some people, but Jeffrey Hayzlett says that if you want to be successful, that’s what it takes. It’s one thing to have big dreams, but it’s not enough. You also…

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It’s easy to come up with excuses for why something won’t work. Jeff Hayzlett’s new book Think Big Act Bigger includes a whole list of crowdsourced excuses, from “the dog ate my homework” to “we can’t do that on a Tuesday.” The most successful people, Jeff says, are the people are act boldly, and are…

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Now is a great time to be an entrepreneur, especially in the software and technology industries, says Yvonne Tocquigny. While she sold her agency after 35 years this year, she is still closely involved in the startup world as a lead mentor at an incubator in Austin, Texas, and mentors many entrepreneurs. Because of the…

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Yvonne Tocquigny built her agency over 35 years, and bootstrapped all the way. Over the years she got many people approaching her about buying her business, but she never seriously considered it. But one day, a man engaged her in friendly conversation while working on behalf of another company that was looking to acquire an…

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