Joe Calloway’s mentoring series explores the ways businesses deliver and communicate value to their customers. He and Fran discuss how the market decides on your value, the keys to disruptive thinking, identifying differentiators, and the most powerful forms of marketing. In this session, Fran and Joe talk about the conversation going on about your business…

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Mark Murphy’s mentoring series is all about uncovering the most important secrets of effective leadership. He and Fran discussed common misconceptions about leadership, like why it’s not motivational speaking, as well as the power of early detection. In this session, Mark discusses the danger of talented terrors: people who look like high producers but don’t…

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Doug Haugh’s mentoring series is all about problem solving—the never-ending pursuit of solutions to problems and ways to do things better. As an engineer, he brings a different perspective to entrepreneurship. He and Fran discuss the importance of establishing a personal mission, the pursuit of relevance, and getting feedback from diverse sources. In this session,…

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Jonathan Pascual’s mentoring series looks at creative thinking for startups as they prepare to open their doors and grow into success. Jonathan and Fran discuss how to learn the fundamentals of your business and industry, how to connect with customers and your larger community, and what it takes to reach profitability. In this session, Jonathan…

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Jim Flannery’s mentoring series is all about supporting new entrepreneurs, and how startups can put themselves in the best position to succeed. He and Fran talk about the common themes in the lives of successful entrepreneurs, the importance of listening to customers, and how incubators like Four Athens help startups. In this session, Jim shares…

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Ted Jenkin’s mentoring series explores the secrets of tax season. He discusses how to reduce your tax liability, how to prepare a tax plan in advance for the next year, and answers to common tax questions for small business owners. In this session, Ted shares the single biggest tax mistake small business owners make, and…

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Dave Crenshaw’s mentoring series teaches the power of focus, and how the maximize productivity and overcome chaos. He discusses how to budget your time, prioritize your most valuable position, and say no to tasks that distract you from where you would be more valuable. In this session, Dave talks about how much switching from one…

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