Tailfin Marketing: The Value of Referrals

What’s the best type of market? A warm market. Referrals are an incredibly valuable way to build a business and find new clients. Tailfin Marketing relies on referrals for the bulk of their business. As clients move around, they tend to bring Tailfin with them to the new places they go because of the personalized […]

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Friday 5 for January 27th, 2017

GSB TV: Dealing with Customer Complaints With: Rachel Baker and Chris Barnes This week on the GSB TV Customer Service Show, Rachel Baker and Chris Barnes offer tips for dealing with customer complaints, from before the complaint even… Watch session 3 Things Entrepreneurs Need to Know About Corporate Resolutions By: Deborah Sweeney Not to be […]

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GSB TV: Dealing with Customer Complaints

This week on the GSB TV Customer Service Show, Rachel Baker and Chris Barnes offer tips for dealing with customer complaints, from before the complaint even arises through to solving specific problems. While many people dread customer complaints, you should learn to see complaints as an opportunity—an opportunity to solve a problem and salvage a […]

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Personalize Your Branding Strategy

One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition. Here are a few ways to demonstrate uniqueness by implementing personality into your brand along with examples of companies that […]

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Why People Need to Talk to People

None of us ever has an original idea. Everything we know and think of ultimately comes from what we see, what we read, and what we hear. So what better way is there to get new ideas than to go out and engage with more people, more sources of information? During my NFL career, I […]

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Don’t Miss the New W-2 Deadline!

If you miss the deadline for submitting copies of all employee W-2s to the Social Security Administration, your business is charged a penalty, so it’s important to meet all deadlines for submitting forms and W-2s. The Protecting Americans From Tax Hikes Act of 2015 moved the filing deadline up to January 31, meaning your business […]

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Consultant’s Corner: How Much Does It Cost to Replace an Employee?

Q. How do I calculate the cost of replacing an employee? Employee turnover is the attrition of employees through voluntary or involuntary terminations. Employee turnover results in costs (internal and outside services) to the employer, including those for employee separation/departure, lost productivity, recruiting and hiring replacement employees, orientation and training of new employees, etc. While […]

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Tailfin Marketing: No Typical Day

Working at a small company, everyone has to wear multiple hats. At Tailfin Marketing, said co-founder Greg Abel, there is no such thing as a typical day. Sure, there are some things that have to be done on the business side, but there are different things happening every day—it’s a balance. The day could have […]

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