Why Entrepreneurs Need to Be Scramblers

The things I did to become a better quarterback in the NFL have also had a major impact on my life in business. The principles from one directly applied to the other. As a quarterback, I was known as a scrambler. When a play starts to break down, there’s nobody open and the defense is […]

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Pay Attention to Passive Job Seekers

When we’re looking to hire a new employee, many of us focus on active job seekers—the people are out there actively looking for a job. But you can really benefit by finding ways to sell your business to passive job seekers—people who are not actively looking for a new job, but will accept an offer […]

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Take the Time to Write a Note

There are lots of ways that we can show appreciation and offer congratulations to people—clients, employees, partners, or anyone else we encounter. But there’s something special about the personal handwritten note. Some of my colleagues and I have had experiences where we received handwritten notes in various situations, and I can tell you they really […]

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Small Biz Stories: Can Entrepreneurship Be Taught?

There are many different paths to becoming an entrepreneur, and the question of whether you can teach someone to become one is an important question for encouraging the growth and spread of entrepreneurship. Simms Jenkins of BrightWave Marketing says that he wasn’t a born entrepreneur. “I know in my case, certainly, the skills have been […]

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Consultant’s Corner: Photography Pricing Strategies

Q: I’m a photographer and videographer in Atlanta. How do I determine how much I should charge? There are several factors that potentially influence wedding photography prices, including hours of service, number of events, locations(s), photo format (album, digital file, video, etc.), and photographer experience and name recognition. Due to the variables, a form of […]

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It’s Not About Me

Your business isn’t about you. It’s not about what you think people want, it’s not what strategies you think will work, it’s not what you think your product or service’s value is. The reality is that any business has to be about meeting the needs of other people, providing a product or service that other […]

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Rules for Receiving Feedback

“You don’t listen!” “You don’t have to pretend like you know all the answer.” “One day your mouth is going to get you in a lot of trouble.” “When I talk to you, you act disinterested.” “You need to learn more about your audience before you start making suggestions on their behalf.” “Put a smile […]

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After the Millennials: Here Comes Generation Z

The Millennial Generation has been the subject of countless articles and studies, describing their workplace habits, life progression, consumer choices, and more. And now the workplace is getting ready to welcome the next generation: Generation Z. Authors David and Jonah Stillman define Generation Z as Americans born after 1995, and they’ve begun cataloguing some of […]

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Consultant’s Corner: Obtaining UPC Barcodes

Q: How can my business obtain UPC barcodes for products we manufacture? Generally businesses obtain UPC barcodes from GS1 US, the organization that administers the GS1 System of standards in the U.S. Most retailers require their product suppliers to have their own unique identification number in the UPC barcodes found on their products. Only GS1 US can […]

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