Actively Finding Customers

Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own. So where […]

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Failure is Not Final

To learn from failure, you must own your failures. When you make a decision, you need to acknowledge that things can go wrong and take responsibility when they do. Owning failure means you examine it, rethink it, and figure out how to improve. Our parents tell us things like “Learn from your mistakes.” Most of […]

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Can You Shorten Your Sales Cycle?

One valuable way to boost your sales is to find ways to shorten the sales cycle. How can you get customers to purchase more quickly? Do customers start the process, but then sit in limbo for weeks or months before finalizing the purchase? Every business will have a different sales cycle, but finding ways to […]

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Consultant’s Corner: Resources for Measuring Customer Service

Q. I’m looking for ways to measure my customer service. What do I need to look for, and where should I look? A. Managing and measuring customer service varies by type of business products and services and can include counting customer calls and inquiries, measuring response time, customer surveys, improving written customer policies and procedures, product […]

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The Power of Personalization

You may be familiar with the “4 P’s of marketing”: Product Price Place Promotion But do you know the 5th “P”? It’s Personalization! Personalization has been around as a part of business for a long time—whenever you’re relying on your memory of past customers and welcoming them by name and building rapport, you’re using personalization. […]

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Small Biz Stories: How to Find New Business

Finding new business is vitally necessary for every business. But as Simms Jenkins of BrightWave Marketing points out, businesses don’t always have to use the same formulaic approaches to finding and measuring those new customers. “The best way of attracting clients since Day 1 has always been word of mouth and referrals,” he says. “That’s […]

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Friday 5 for August 18th, 2017

3 Things Every Company Culture Needs More Of By Deborah Sweeney Being inclusive does more than positively impact entrepreneurs, but it sets the tone for how their company culture is established too. Even if you already have a solid work… 3 minute read Improve Customer Service a Tiny Bit at a Time By Shep Hyken […]

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