Incorrectly Pricing Your Product or Service

Most new business owners tend to undervalue what they charge for their work and services in order to compensate for not being as established as their competitors. As long as you have a top notch customer service experience and offer a product or service that’s similar or better than a competitor, you shouldn’t devalue yourself. […]

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Don’t Forget the Plan

One of my favorite quotes is that an idiot with a plan will always beat a genius with no plan. I love to make bold moves and try new things—but I always want to have a plan, even when I know that the plan has to be flexible and adapt to all the changes that […]

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It’s National Small Business Week!

April 30 to May 6 is National Small Business Week 2017 in the United States, as the Small Business Administration hosts events all over the country to celebrate and encourage small business owners and entrepreneurship. All week long, we will be sharing special new articles on the ADP Blog to celebrate National Small Business Week, […]

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Adapting to Changing Buying Habits

There’s only one constant in the world: change. Technology change. Popular trends change. And your customers’ buying habits change, too. So the question is, are you adapting to those changing buying habits? If not, you could be in big trouble. Retailers in particular have long been concerned with changing buying habits as customers shift from […]

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Friday 5 for April 28th, 2017

GSB TV: Maximize Your Email Marketing With: Jay Moore and Ed Fox Where should you get started when it comes to email marketing campaigns? In this week’s GSB TV Digital Marketing Show, Jay and Ed look at how to get started and how to… Watch session What’s in the Secret Sauce of Your Small Business? […]

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GSB TV: Maximize Your Email Marketing

Email can be one of the most effective tools in your marketing arsenal. The ability to communicate directly with your customers any time is powerful, but to be effective it must be approached strategically. In this session of the GSB TV Digital Marketing Show, Jay Moore and Ed Fox offer an overview for anyone getting […]

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Consultant’s Corner: Home-Based Business Insurance

Question: Would our homeowner’s insurance cover the entire inventory of our home-based business, or do we need additional insurance? In our experience, it is unlikely that your existing homeowner’s insurance policy covers any of your business assets or liabilities, particularly significant amounts. You would have to speak with your homeowner’s insurance agent to determine if […]

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Draft Day for Your Business

This week is the NFL Draft, probably the biggest highlight of the NFL offseason. Every team is looking for the young players who will help them win, and we’ll all hear a lot about how these are future stars. Every team goes in looking for different things. They have different needs. They have different criteria […]

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