Did you know that educating customers is one of the most effective marketing methods? Marketing is an essential element of your business, and you have to do it better than your competition. Every dollar must be spent efficiently and productively, working to create a powerful marketing strategy. You need to try every available marketing approach […]
One of the principal shortcomings of businesses is their failure to establish a recognizable brand. The easiest way to remedy this issue is to capture the attention of consumers by distinguishing your business from the competition. Here are a few ways to demonstrate uniqueness by implementing personality into your brand along with examples of companies that […]
Early in my career, my boss gave me what he called “The 10 Commandments” to personal and team success. It was a laminated, front-and-back, wallet-size card with 10 statements on each side. One side was titled “10 Steps to Accountability” and the other side was “10 Steps to Right Person, Right Place, and Right Time.” […]
As your small business grows, it’s not always easy to keep your processes simplified. The more mature an organization becomes, the more things accumulate and get in the way of performance, even though many times, simplicity is what made the business a success in the first place. Complexity can be a major hindrance to the […]
“People chronically misappraise the limits of their own knowledge; that’s one of the most basic parts of human nature. Knowing the edge of your circle of competence is one of the most difficult things for a human being to do. Knowing what you don’t know is much more useful in life and business than being […]
Small business owners have a wide range of options when it comes to setting up a physical location for their business. It can be a complicated decision featuring significant amounts of planning to find the optimal spot. After all, options range from having an office in the home all the way up to a manufacturing […]
If you’re anything like most entrepreneurs, you love the idea of the startup. It’s always an exciting time to be in the startup phase of a new business. However, this can also be a very volatile time, as it really matters how you make use of your resources. Here are a few tips for startup […]
It’s Saturday afternoon and I’ve already spent more than 5 hours working on work—things that could have waited until Monday. So I started to think about it: about work, and its impact on me, my family, friends, hobbies, and time. After some self-reflection, I jotted-down a few questions that I’ll pose to you. Do you […]
Are you a strong negotiator? Knowing how to bargain and make a great deal is a valuable skill for any entrepreneur, and while some people seem to be born with the ability, it is possible to teach the fundamental rules. Small Biz Viewpoints described seven of the biggest mistakes people make in their business negotiations. […]
![[Infographic] Which Social Network Influences Buyers the Most?](http://gosmallbiz.com/wp-content/uploads/freshizer/10ed7c03a05119bf292536aac0525e78_How_To_Influence_More_Customers_Using_YouTube-344-266-c.jpg)
Pop quiz: What social media platform has the most influence on consumers as they make purchase decisions? What’s your guess? Facebook, with its billions of likes and massive user base? Twitter, with its immediacy and concise messaging? Maybe Pinterest, with its emphasis on the visual? The answer (if the title didn’t give it away) is […]
