Learning_To_Listen

Last week, Fran and Santo talked about the importance of a championship mentality. After all, at a certain point, everyone is good at what they do. The only thing that separates good from great is mentality. This week, Fran and Santo discuss the importance of listening. In 55 AD the Greek philosopher Epictetus said, “We…

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Social_Media_Marketing_You_Are_Doing_It_Wrong

You’re fed up. I get it. You are sick and tired of “wasting” time and money on social media marketing. You are sure it doesn’t work. You’ve tried promoting sales, you’ve tried giving coupons – zero return. But maybe the problem is you. (That’s right – I said it.) Maybe you’re approaching it the wrong…

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Social_Media_Myths

Social media has the ability to put your business in front of a lot of new people thanks to viral content. But it’s not an automatic! There are a lot of voices trying to be heard on platforms like Facebook and Twitter, and it takes a smart plan and strategic actions to make it work.…

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Free_Google_Chrome_Add_On_Tracks_Email_Opens

Do you use Gmail, Apple Mail, or Outlook to communicate with your customers and prospects? If so, you’ll want to check this out. HubSpot, a leading internet marketing firm, has a great add-on for the Google Chrome browser called Signals. After installing Signals, you will be notified whenever someone opens an email you send from…

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5_Ways_To_Grow_Your_Twitter_Following_Free

Social media is increasingly becoming a focus for small businesses and it makes sense that it would. Funding is often hard to come by in a startup— so the low cost and often free options that are available through social media can be very appealing. In the past, most businesses spent their time and money…

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