Your Pitch is Your Movie Trailer

Everybody knows the Golden Globes and the Oscars. But last week was an entertainment awards show you likely don’t know: the Golden Trailer Awards. Since 1999, the Golden Trailer Awards are given out each year to honor the best movie trailers. This year’s ceremony was on May 31st, and the big winner was Black Panther, […]

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Book Review: Be Amazing or Go Home, by Shep Hyken

Shep Hyken’s latest book, Be Amazing or Go Home, comes with a dramatic backstory. One of Shep’s employees suddenly developed a problem with tardiness, and general lackluster performance. After several conversations, things came to a head in a conversation where Shep reminded the employee of the company’s mantra: “Always Be Amazing!” After the employee acknowledged […]

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Are You the Master of Your Material?

The fall semester of my junior year in college, I landed what felt like a cushy job: TAing for a history professor teaching a freshman-level introductory Western Civ course. I would sit in on class each Tuesday and Thursday morning (it was an 8 am class, so, yeah, nothing’s perfect), take attendance, hand out any […]

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3 Ways to Get the Most Out of Your Social Media

It’s the end of the day—have you posted your latest photo to Instagram? Shared that latest Facebook post? Responded to everybody on Twitter? Posted in your LinkedIn groups? Uploaded your new video to YouTube? Frankly, that sounds exhausting. Don’t get me wrong—social media is incredibly valuable, and if you do it right you can reach […]

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Book Review: The Growth Dilemma by Ami Kassar

“Have you ever met an entrepreneur who is happy with their lot? Most entrepreneurs I work with are always pushing for their companies to grow and get bigger. At the same time, they struggle with decisions about how big they want to become, how much money to reinvest, and how to go about it. They […]

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A Brand Is…

Your brand. Everyone says you need one, and that it needs to be strong. With all these messages going around about branding, do you really know what it means? Don’t let “branding” just be vague, empty rhetoric. Make it real. Here are some of the things we mean when we talk about a brand. Logo […]

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Midweek Reading: Luck, Training, and Job Descriptions

How much of a role has luck played in your career? Successes like Warren Buffett and Fred Wilson openly credit luck for almost all of their success, but many others refuse to admit luck plays any part at all. Is there a right balance to strike? (New York Times) Many economists believe worker training programs […]

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C Corporation: Pros and Cons

This is an excerpt from our free downloadable guide on incorporation and business entity types. Download the full guide here. Previously, we looked at the LLC entity type, a common choice among small business entrepreneurs. This week, we examine the C Corporation. A C Corporation (also referred to simply as a corporation) is the most […]

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Sole Proprietorship: Pros and Cons

The sole proprietorship is the default entity type for a business with one owner. If you start a business by yourself and don’t take any steps to adopt a formal business structure, you have a sole proprietorship. It’s the simplest business entity for an entrepreneur to operate, since there are no requirements to form or […]

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Midweek Reading: Arnold Palmer, Diversity, and Cash Reserves

Arnold Palmer’s passing this week inspired many reminiscences, tributes, and encomiums. One such, by writer and startup CEO Chris Myers, focused on entrepreneurial lessons he learned first-hand talking with Palmer about his career and his relationship with sports marketer Mark McCormack. Forbes As the country gets more and more diverse, so too do the ranks […]

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