Are You Customer Focused?

Customer-unfriendly policies send a message, and not just to your customers. They also send a loud and clear signal to your employees about the culture and values of your company. I recently had a conversation with a potential client that very clearly illustrated the difference between a customer-focused company and one that is not, as well as why it matters. Are you focused on what is easiest and best for your company, or what is easiest and best for your customers?

 

Shep Hyken

Shep Hyken

Shep Hyken is the Lecturer of Customer Experience for the Tarkenton Certificate in Entrepreneurship and the Chief Amazement Officer of Shepard Presentations. He is a New York Times and Wall Street Journal bestselling author and has been inducted into the National Speakers Association Hall of Fame for lifetime achievement in the speaking profession. Shep works with companies and organizations who want to build loyal relationships with their customers and employees. For more articles on customer service and business go to hyken.com.